Stephen Parodi, MD, executive vice president of External Affairs, Communications, and Brand at The Permanente Federation, in an article published this week in Strategic Health Care Marketing, discusses how physician leaders at the 8 Permanente Medical Groups (PMGs) have engaged with…

Stephen Parodi, MD, executive vice president of External Affairs, Communications and Brand for The Permanente Federation, speaks about the Permanente Medical Groups’ launch of their new unified brand – Permanente Medicine – this week on MM&M (formerly called Medical Marketing…