The Permanente Federation’s co-CEO writes in Harvard Business Review that rebuilding public trust in the U.S. health care system must be a priority.
Stephen Parodi, MD, executive vice president of External Affairs, Communications and Brand for The Permanente Federation, speaks about the Permanente Medical Groups’ launch of their new unified brand – Permanente Medicine – this week on MM&M (formerly called Medical Marketing & Media), a sister publication to PRWeek.
The article, “Kaiser Permanente launches united Permanente Medicine brand,” quotes Dr. Parodi about the need of the eight medical groups to emphasize a unified and clear approach to health care. The rebranding includes a new website and visuals, including new organizational logos for the PMGs and updated social properties all developed to promote Permanente Medicine as the new ingredient brand of Kaiser Permanente.
The new website features stories on medical innovation and clinical quality, leadership columns, physician profiles, a podcast with physician and industry leaders, and official statements on relevant policy issues.
“With the health care debate that’s going on in the country,” said Dr. Parodi, “the fact we’re providing patient-centered, high-quality health care is something we need to amplify. There’s a need to show that there is a group of concerned physicians that want to move in this direction, that we do have a unified vision, and the visual identity of the brand should reflect that.”